Welcome to Three Rivers Media, Southwest Virginia’s local radio stations WYVE 1280 AM Mainstream Country, WLOY Loyal 660AM and WXBX Kool 95.3FM.

Three Rivers Media


Three Rivers Media is your source for all things Pulaski Yankees! Check it out right here!

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On The Road

Three Rivers Media is On The Road! Exploring our listening area one selfie at a time!

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Flashbacks with Craig Allison

WYVE has been on the air since 1949! Check our Flashbacks with Craig Allison to learn the rich and interesting history behind one of the oldest radio stations in Virginia.

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